You can hide likes on your own posts (so others can’t see how many likes you’re getting)īut whether we can see Instagram likes or not, the Instagram algorithm continues to work like it always has, according to the platform - and likes are one of the success metrics that help it decide whether a piece of content should be displayed to more people.You can hide like counts in your personal Instagram feed (so that you don’t see how many likes others are getting).In case you missed it: Instagram announced in May 2021 that it would give people the option to hide public like counts.Įver since, there have been two ways to go about hiding likes: They sure do! Likes matter as much as ever. Do Instagram likes still matter, even if they’re hidden? Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
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